adTEN AB is a Swedish registered technology company that was founded in 2009 as a joint-venture of mobile marketing network Ability Mobile and IT consultancy Quedro with the mission to develop an advanced ad serving solution for mobile display ads.

Throughout the years, development of the ad serving platform ad serving platform ad10 continued and in 2012, a completely rebuild version was released with, among others, the following objectives:

• Support for multiple digital ad formats (display and video) and all devices
• Automated trading and Real-Time Bidding (RTB) capabilities
• Intuitive, light-weight user interface

In early 2013, adTEN AB was acquired by PlayAd Media Group, Sweden’s leading premium digital advertising network. ad10 subsequently replaced PlayAds legacy ad serving systems and took over the development of PlayAd Media Groups online video platform YouPlay.

Today, adTEN continues to serve digital ads and online video to publishers, advertising networks and media agencies in Scandinavia.